💔 Empathy: Why your LinkedIn post isn’t attracting attention 📉

👋 I don’t usually post on LinkedIn, but I had to write about this. 🤔 For the past few months, a particular company has been recommended on my LinkedIn feed. 🤝 The sales team members are trying to become influencers on social media, but they’re not getting much attention, comments, or likes. 😔 I don’t judge them for this, on a good post, they might receive 10 likes.
💡 Their main strategy is to be consistent and post every day, no matter what. You might say this is a good marketing idea to attract future customers, but hear me out.

🧐 To keep it short, I’ll get straight to the point. ⏭️ I decided to take five minutes of my time to check out what they have to offer. 🕰️ Since the product they’re selling requires a demo, I clicked on their landing page so I could see exactly how the product looks like. But instead of a product demo/presentation, I was met with a landing page full with text on how cool they are. 🤦 I was totally disappointed.

💬 I decided to write a direct message to the CEO of the influencer team and explain my experience. I tried to be polite, of course, saying that I had followed his team for some time, and they were doing a good job with their posts. At the end, I went straight to the point and explained my journey from a potential customer to a disappointed user experience I had.

Guess what the feedback from the CEO was? 🙅‍♂️ Nothing. He didn’t reply back, not even a sign of empathy for my poor experience using their service or even a simple “thank you” for following his team.

🔑 The moral of the story: On the way to becoming an influencer, show that you care about your potential customers; it brings much more value than writing 1000 empty posts. 💭 Think first about the person who reads your post and what value they gain from spending the time reading it.